New Markets

   
Headed by Kolbjørn Haarr
Business Go-to-market activities and developing niche markets.
Highlights of 2014 New Markets drives local go-to-market activities in Russia, the Baltics and Austria. Due to the international situation, the Russian market has been unfavorable. Yet, with focus on Nordic customers operating in Russia, Financial Services and some local customers, Tieto has been able to maintain a stable and profitable situation. Austria has a solid top line growth compared to 2013 (25%), primarily coming from MRL. The Baltics keep the overall profitabilty at a healthy level, but top line is somewhat declined due to reduced FS license sales. CSI business performance has improved in all New Markets countries and is at a healthy level.
Major new agreements Several important customer wins in MRL, including Glatfelder and International Paper. Also, a SAP win with Österreichische Post. In Russia there have been several wins within CSI for Nordic customers operating there.
Markets Serves customers in Austria, the Baltics and Russia, with its employees based in those particular countries.
Market position In most of the markets, Tieto’s position is still modest, but there have been improvements in execution capability across the board.
Business drivers Deep industry knowledge, thorough understanding of customers’ processes and businesses, strong industry specific software as well as customers seeking new ways to optimize output and streamline costs in response to need of innovation, changes in macroeconomic, and improved customer experience.
Focus in 2015 We will focus on further improving profitability and preparing for future growth with a priority to create scale for selected Tieto industry groups and service lines in countries outside the Nordic countries.
New markets